Tuesday, February 18, 2020

Marketing Essay Example | Topics and Well Written Essays - 500 words - 4

Marketing - Essay Example Was their objective to change their image from a conservative clothing store to a more fashion-updated store? Did they want to reposition their products? Are they willing to sacrifice their conservative market just to tap another segment of the market? These are essential questions which should have been addressed before deciding to come up with the ad. Another important aspect which Penny might have overlooked is the pre-testing stage of the advertisement. They should have randomly picked out a â€Å"consumer jury† who will view the ad and see how they would react to the ad. The â€Å"jury† should be representative of their target market, to include their present consumers and the market which they want to tap. Had they done this process, they could have gotten outright feedback on the impact of their ad. 2. How could Penney use public relations strategies to counteract the bad publicity it received as a result of the ad and the t-shirts? As a result of its television commercial entitled â€Å"Attitude Adjustment†, Penny suffered from bad publicity. Their customers reacted negatively. This same problem was encountered by Penny when they came out with a T-shirt design with a slogan â€Å"Home Skooled†. To counter the negative publicity that they experienced from these instances, I think Penny should try to redeem itself and beef up its reputation again.

Monday, February 3, 2020

The Consumer and Their Relation to the Commodity According To Marx, De Essay

The Consumer and Their Relation to the Commodity According To Marx, De Certeau, Horkheimer and Adorno - Essay Example Also, in the cases when an individual goes to a store and purchases a shirt, toy, a beverage or any other purchased commodity, they are arriving at the decision to do so as a consumer. On the other hand, a commodity is any physical substance, these including metals, foods, and grains – which is exchangeable with another commodity of the same kind, which traders buy or sell, typically though futures agreements Another characteristic of any commodity is that the price of the given product at any given time is subject to the law of supply and demand. Notably, risk is actually the fundamental reason on the basis of which – the barter trading of the basic farming commodities began (Ozanne & Jeff 129-144). According to the review of De Certeau’s publication: the practice of everyday life: walking in the city, the tactics and the strategies discussed are in operation during the process of making product choices among customers. These choices are, however, based on the c onsumers’ relationship to the different commodities that consumers encounter on a daily basis. The expressed viewpoint is drawn from the experiences of every person within the community. The argument is deliberately presented in a poetic manner. The book centers upon the uses that the consumers make of, from the things that they purchase, or that which they decide to buy. The book also talks of the different networks that are operating within the society, which play the role of helping people oppose and avoid the order presented by institutions. De Certeau goes further to argue that the disciplinary constructions contained by the institutions within the society are deflected by developed tactics: the participants within the society in question offer an anti-discipline. Further, the consumers within the society, through the same tactical development, make their own tactically developed paths, which are somewhat unpredictable. These paths that are formulated by the consumers ca nnot be described fully, from a formal, official or a statistical point of view (Certeau 76). These strategies, according to De Certeau, are predictive of the following: the Strategies themselves – require that the city or the subjects act as alienated from an environment, in that they have an appropriate place, an officially recognized place, which is seen externally. The tactics, on the other hand, have no properly established localization, and not necessarily alienated from each other, which means that they often mingle and interrelate with each other. Further, the tactics take place within the territory of the strategies. These tactics, also, tend to be opportunistic, in that they combine a diverse range of elements towards gaining momentary advantage. Everyday practices, are most times some of these tactics – which include the small maneuvers that allow for the realization of a momentary victory over the obstacle facing the subject at the time of need (Ozanne & Je ff 129-144). According to the account of Marx, in the account, ‘idealism and materialism,’ the account holds that, humans are made to exist in physical organizations – where these organizations are helpful to the man, as they help him create their own means of subsistence. However, the subsistence models depend upon the available means – which they find existent as well as tat which they have do develop. Further, the productive efforts of these individuals are reflective of their life, expressing themselves –